Marketing – Packaging of Raisins

Tiffany Eu, 7605325435 Packaging Assignment – Sun-Maid Raisins There are not many brands of raisins that are found on a shelf of a typical supermarket but compared to its competitors, like Newman’s Own Raisins and Champion Raisin, the Sun-Maid raisins packaging stands out. Since sun-maid raisins come in many different packaging sizes and forms, I will focus on their 15-ounce red box packaging. Sun-maid raisins stand out due to many factors like its visibility, the information given on the packaging, emotional appeal to its consumers and the workability of the packaging.At first glance, a consumer may see three main things on the box front: sun-maid’s well-known logo, the word â€Å"sun-maid† and the word â€Å"raisins† in the middle of a picture of fresh grapes and raisins. Sun-maid’s large yellow logo of the woman holding grapes, modeled after Lorraine Collett Petersen, has been the logo for sun-maid since 1915, three years after the brand w as started. Most of its consumers worldwide are familiar with this logo and it is positioned at the top of the box where it is very visible against the red background.For those consumers who are not familiar with the brand logo, the brand name â€Å"sun-maid† is states in large yellow font across the center of the box. The word â€Å"raisins† is also stated near the bottom of the box among a picture of fresh grapes and raisins to attract consumers who may be interested in buying raisins. Another smaller logo that was introduced recently, and is probably only temporary, saying â€Å"healthy food award† and â€Å"fitness† informs consumers that sun-maid raisins carries a â€Å"Fitness Healthy Food Award† assessed by experts on the â€Å"Fitness† magazine.This logo is supported by additional information about the award, formatted as a paragraph on the back of the box, and integrates methods of consuming these raisins into the paragraph. They su ggested to â€Å"sprinkle raisins on cereals, yogurts, salads or snack right out of the package. On the front of the box, it also states â€Å"since 1912† in smaller font below their logo in order to reassure its consumers of its reliability since it has been established for so long. On the sides of the box, sun-maid informs their consumers about their nutritional facts in a able and includes a brief summary of its benefits on the other side, such as â€Å"100% natural†, â€Å"no fat†, â€Å"no preservatives† and â€Å"naturally sweet and have no added sugar†. Although not much information is needed for eating raisins, sun-maid provides instructions on how to use their resealable bag inside the box on a reusable sticker that is used to reseal the bag of raisins. Furthermore, the packaging attracts consumers by evoking positive feelings, such as happiness. The bright colours, yellow and red, are cheerful colours.Yellow reminds us of the bright sun which we associate with happiness and nature while red reminds us of the deep red/purple colour of the grapes from which the raisins are made. There is also a feeling of nature and simplicity from the traditional look of the girl holding a basket of grapes in their logo and the feel of the cardboard box as opposed to a modern looking plastic container. The feeling of nature may also induce the idea of healthiness which will attract consumers to sun-maid raisins.Other than just appealing to the consumers by its looks, sun-maid’s packaging is also successful in the way that the shape of the packaging is also very functional. The rectangular shape of the box allows for easy storage and shipment while the tall height of the box maximized the packaging front that consumers see as they pass by it on a shelf. The box is also useful for protecting the raisins from being squished and the sealed plastic bag on the inside keeps the raisins fresh and easy to store after opening (since th e bag is resealable simply with a small sticker that they provide).This larger packaging is more environmentally friendly as compared to their smaller individual packs but sun-maid does not specify if they use recycled cardboard for their boxes and the plastic bag inside a cardboard box is a little redundant in terms of being environmentally friendly. The 15-ounce packaging of sun-maid raisin is successful for the many reasons states above. Shopping in a supermarket, I would, personally, choose sun-maid over its competitors subconsciously because of its packaging and perhaps also because it is a well-know and trusted brand.

Waste Water Management Coursework Example | Topics and Well Written Essays - 10000 words

Waste Water Management - Coursework Example It seems impossible that one universal method will be able to satisfy the situation, thus there are several methods and techniques that have been devised to detect and dispose off the organic pollutants. It is important to distinguish the effectiveness and robustness of a technology, while searching for the most efficient one amongst the various water treatment methods available in the market. The need is to overcome the environmental vulnerability, without sacrificing the performance levels of the water treatment techniques. There are several technologies that present effectual solutions for the versatile water treatment issues but at the same time possess considerable flaws. For example, one of the most popularly used water treatment methods is with the help of activated carbon or zeolite surfaces. In this method, the contaminants are separated from the water by transferring them to relatively highly charged surface area of the water sample. The drawback of this method is that the pollutant needs to be disposed after the adsorbent is exhausted and often mixes in the water again. Similarly other methods like, thermal oxidation treatment (extremely energy intensive), biological treatment (which has failed to provide results with high variation of pollutants), have not provided the research community with the desired results. This paper presents a review on the work done on photo catalytic oxidation reactions---a type of Advanced Oxidation Process (AOP's). It presents the option of water treatment by the photo catalytic oxidation process in a UV reactor system to mineralize organic contaminants in water with the help of a semiconductor catalyst TiO2. Thus the paper explores the recovery of water from waste water as an alternative water resource. It also throws light on the different water treatment technologies prevalent today and their comparison with the photo catalytic reactions. Using UV water treatment method for disinfection of waste water dates back to 1915 in the U.S. and since then the costs of the method have depreciated largely, thereby opening news roads and allowing the researchers to develop effective UV methods to disinfect water and wastewater. In these oxidation methods, water is treated with the help of

Synecdohe, New York Movie Review Example | Topics and Well Written Essays - 1500 words

Synecdohe, New York - Movie Review Example The movie is also based on the unique trait of representing a whole story in the part of the movie Plot, Theme and Characterization The movie depicts the life of a theatre director, played by Philip Hoffman who suffers throughout his life in various physical ailments. However his condition deteriorated as her wife departs taking the daughter with her. Throughout the movie Caden depicts the inevitability of death and holds the idea that everyone around him is already dead. It is the philosophies of death that surrounds him thought in the movie. The film uniquely portrays the self-discovery of Caden in the movie. The transition stages of Caden have been vividly described in the movie. The movie describes the four stages of Caden where he identifies the destructiveness and the constructive nature present with him. In other portions of the movie Caden’s consciousness and the urge for his wife and family grows. Caden becomes aware of himself and the archetypal spirit within him. He also undertakes a critical analysis of himself through which he understands his ego and has a complete self realization. At the end of the move his quest for his self discovery ends and realizes the truth associated with his love and life. The self-realization of Caden depicted within the movie can be traced back to the Jungian philosophy which states the four stages of self realization which has been portrayed through Caden’s role in the movie Synecdoche, New York. In order to undergo the process of self-realization Caden decides to make a play based on his own life story. The technique of using the play in the movie was a unique element used for depicting the life story. In the movie Caden is portrayed to be in a myopic state of mind which provides the justification of using the play in order to analyze the series of events which went through his life. In the play composed by Caden, the role of Caden was played by Sammy, whose role was very influential in deciding the outc ome of the play. The role played by Sammy portrayed Caden’s life in the best possible way and at some point it appeared that he overtook the original life of Caden in the movie. The actor in the play also provided suggestion regarding his role play but Caden did not agree with him. Finally in the play, Caden hands over the responsibility of the direction to an actress and he steps into the shoes of the cleaning lady of her wife. Cadens decision to play the role of cleaning lady shows the passion of his love towards her wife. It illustrates Cadens viewpoint that in order to stay close with her wife he was also ready to be the cleaning lady. It also reflects Caden’s state of mind when Adele left him and highlights the desperateness within him to get his wife back in the later stage of his life. Caden also surrendered himself to his daughter and held him to be responsible for her dying condition. The movie reached its peak when Caden describes himself to be homosexual to his daughter and takes the burden of the entire disturbance which was there in his personal life with his wife. In the play another dramatization has been provided to highlight the theme of the movie. One of the characters in the play, Hazel is shown to purchase a house which has been on fire. At the initial stage Hazel was reluctant to purchase the house as she feared that it will be the cause of her death. Ultimately Hazel

Analysis of a management practitioner article using relevant Essay

Analysis of a management practitioner article using relevant organisational behaviour theory - Essay Example Taylor to a certain extent stressed that just monetary reward will motivate workers to perform better. Even though production dramatically increased, resentment and anger towards management ran high. The biggest impact that changed the outlook of the management world was the Hawthorne Studies (1923 - 1933), which indirectly established that workers motivate to other factors other than money and that they will perform better when they are appreciated. From then on theories that specifically stressed employee behaviour emerged. There is a marked difference in the approaches of the early theorists, and modern thinkers. While the early theories stressed that workers were motivated by money and that there were no conflict of interest between the goals of the workers and the organization. Now it is universally recognized that organizations are social entities and not just economic ones, workers are not motivated by money alone, there can exist conflict of interest between the employees' and organizational goals, employees need not always behave logically and existence of informal groups affect employee behaviour. "These studies added much to our knowledge of human behaviour in organizations and created pressure for management to change the traditional ways of managing human resources. The Human Relations Movement pushed managers toward gaining participative support of lower levels of the organization in solving organization problems. The Movement also fostered a more open and trusting environment and a greater emphasis on groups rather than just individuals" (Wertheim). A theory known as Theory Z has incorporated American and Japanese Management practices was propounded by Mr. William Ouchi in 1981. The salient points of this theory is efforts to provide long term employment, a hand in decision making, individual responsibility in the place of collective responsibility, slow evaluation of work and slow promotion and a concern toward the not only the employee but his family as well. "In 1981, William Ouchi came up with a method that would combine American and Japanese managing practice together to form Theory Z. In order for him to accomplish this, he had to learn about the Japanese culture. He had to find out why the Japanese quality and productivity were much higher than the American" (Colon). Literature review Organisational behaviour is the study of the behaviour of the human resources and its impact on the organisation. "Organisational Behaviour (OB) is the study and application of knowledge about how people, individuals, and groups act in organizations" (Organisational behaviour. 2007). Organisational behaviour is the sum total of the behaviour of the employees in the organisation. The attitude of the management has great influence over the organisational behaviour. A better interpersonal relationship is very essential for a better organisational be

Market Research proposal report Essay Example | Topics and Well Written Essays - 1000 words

Market Research proposal report - Essay Example The industry gives transport services for freight and also passengers. Businesses within the industry aim at making it very interesting to woo customers to desire to use services provided by the industry. The study of the industry reveals that there are political, economic, socio-cultural and legal factors that affect it. The Pest analysis should be used to analyze the environment in which the industry operates in. This simple analysis involves understanding the industry's political, economic, social, and technological environment with references to the various companies within the industry. (Massingham, et al. 1988) Political factors have a direct and indirect effect on the performance of the various companies within the airline industry. There are some decisions which have been made by the federal government of the United Kingdom which has really had a negative effect on the performance of the industry. For instance, in 2001, the federal government brought legal suits and made decisions to minimize the production and marketing of high performance to countries believed to be a threat to the security of U.K. This move impacted negatively to the general operations of companies within the industry. (Michael, 1985) The industry has also been affected by economic factors. These include: Currency exchange rate, interest rate policy, consumer factors, and fiscal policy rates. The industry has to adhere to the fluctuations in the market depending with how a consumer perceives the offered products. In the times of economic recession, less people use air transport because of the low affordability of this kind of transport. Hence the industry has continually suffered for lack of customers. Therefore, the industry makes minimal profits because of the few customers it is able to acquire at such times. (Jan, 2002) The market has also been affected by social factors. Forces within the society such as media, family and friends have affected the operations of companies within the industry. The media has played a role in influencing customers to believe that the services offered by the industry are of high quality. Social factors have affected the opinions, interests, and attitudes of the industry's potential customers. The industry's success can be greatly attributed to social factors. (Scholes, 1993) Technological factors have also played a role in affecting the industry's performance. The internet for example has assisted the industry to extend its global out reach. Most of the marketing mix strategies which the airline has used have kept in touch with changing technology and modernization in the ever changing world. E-commerce and Radio Frequency identification-RFID are some of the modern technological aspects embraced by the industry. The industry has tried to always keep abreast with technology. The modern technology present in the industry has given it a competitive edge over other related industries. The technology has also greatly increased the effectiveness of the services offered by the industry. (Schlesinger, 1991) Some of the services that can be introduced in to the industry include postal services. Here, letters and mails will be transported via planes to where they are needed. This enhances the speed of postal services in the world as a whole. The targeted customers will include rich business people who need to deliver mail to business people based in other parts of the world urgently. The cost of this service will

Seeking creative talents for visual design Essay

Seeking creative talents for visual design - Essay Example Aside from genuine enthusiasm to decorate one’s home, I also love to travel and to immerse myself in varied forms and styles of art in diverse genres. Upon remuneration, I am realized the determination to pursue a career in fashion, interior design and visual communication which brought me to the Fashion Institute of Design and Merchandising (FIDM). A quick glimpse of what FIDM offers immediately enticed my appeal. I chose FIDM for various reasons such as the commitment for the development of creative, innovative and leadership skills in the fields of Fashion, Visual Arts, Interior Design, and Entertainment. The varied options and alternatives of creative majors to choose from give me ample leeway to determine the career paths and the degree programs to pursue. Further, the expanse of industry contacts that FIDM is affiliated with would assist in defining employment opportunities that would help in the achievement of personal and professional goals. Actually, I plan to major i n visual communications due to the diversity in career paths and more varied opportunities open for graduates. As indicated, there are eight possible career options from majoring in visual communications, to wit: fashion public relations specialist, fashion stylist, promotions and events coordinator, retail visual and merchandise coordinator, set decorator, store visual manager, visual design director and visual stylist. I envision continuing to path that I have already. Further, the expanse of industry contacts that FIDM.

Guwahati Two or Three Heavy Rainfalls in Day Wreck Havoc Essay Example for Free

Guwahati Two or Three Heavy Rainfalls in Day Wreck Havoc Essay In Guwahati two or three heavy rainfalls in day wreck havoc in most of the areas of the city, creating water logging and traffic snarls. Common people however, have no other option but to vent their ire against the government and the authorities concerned, and are learning to live with the streets flooded for hours and spending considerable time in the traffic congestion. Commuters have a harrowing time in the artificial flood water in the Chandmari Colony area in Guwahati. Jawans of the National Disaster Response Force (NDRF) rescue children from the submerged houses, following the disaster in the Nabin Nagar area in Guwahati. Local people using rubber boats are seen helping in the rescue efforts. Several people get killed and injured in the devastating thunderstorm. Homes and agriculture are also the victims of the destructive process. The busy GNB Road at Chandmari is one of the most affected areas today, where traffic congestion start since early morning despite the fact that it is a holiday. The lanes and by-lanes in the surrounding areas are also waterlogged for several hours creating problem for the residents. â€Å"We started our day with the roads water-logged, which has become the most predictable situation after every rainfall. Water entered the campuses of many of our neighbouring houses, creating chaotic situation,† said Juri choudhry a resident of the Rajgarh area. GS Road, another arterial street of the city, was water-logged during the morning for several hours. Christian Basti and Bora Service areas were the worst hit due to artificial flood. With no effective solution in sight, people of Guwahati are now afraid of even the slightest of rainfall. The indifference of government authorities towards the biggest civic problem of the city is strongly condemnable,† a local of the Bora Service area mentioned. This monsoon season has wrecked havoc some of the by-lanes of our locality, where constant water-logging is leading to health related problems. Foul smell due to flood water and strewn garbage is also giving a horrible time to the residents of the locality,†Chandrani Das, an office Assistant and a local of Tarun Nagar mentioned. â€Å"Lack of co-ordination between various government departments and agencies is another reason behind the failure of government authorities to find a permanent solution of this problem,† she added. Water-logging lasted till evening in Rajgarh by-lane 1, Gandhibasti, RG Baruah Road and many other parts of the city. Panbazar, Athgaon, Shantipur, Ganeshguri, Bhutnath, Lakhra were also among the worst-hit areas. The main causes of artificial flood in Guwahati, are encroachment by certain people upon wetlands and hills in the city, dumping of garbage in drains, earth-cutting in the hillocks in and around the city and blocking of natural drains by people for building houses. The GDD Minister said drains on both sides of the main roads from Last Gate to Khanapara and from Chandmari to Noonmati were being constructed and added that the Hatigaon-Dispur drain and drains in other places were under construction. Sarma also said the Guwahati Water bodies (Preservation and Conservation) Act, 2008 was being implemented. Referring to the JNNURM, the GDD Minister said a survey of the drains in the city was being done and special schemes prepared. He said that the Centre had sanctioned Rs 90 crore for the State under the JNNURM. Earlier, Deka had sought to know the reasons behind artificial flood in Guwahati and the schemes, including the ones under the JNNURM, being taken by the State Government to solve the problem. The recurring phenomenon of artificial flood in the capital city is getting worse with the passage of time due to the lack of a proper scientific scheme to deal with the menace. In 1950, the natural drainage system along with the wet spaces were sufficient enough for carrying the surface run off the present catchments area of Guwahati to the outfall at Bharalumukh. As the low lying places are filled up and sewage added to run off, flood occurred. To decrease the quantity of surface run off, flowing to the natural drainage system, it is necessary to catch the run off and divert it on gravity flow. The level of Brahmaputra at Palasbari is 6 m below the level of Guwahati. The storm water coming down the hills of Meghalaya, enter Guwahati through the bridges on NH37 via Bahini and Basistha rivers near Khanapara and flowing via Bharalu river in the city exit Guwahati through the bridge on NH 37 near Jalukbari. A modern sewage treatment plant and solid disposal system is the immediate necessity of the city but let us ensure that: (i) there shall be no house in the city without a septic tank; (ii) no septic tank should be permitted without a covered soak pit; (iii) households disposing effluent from septictanks directly to roadside drains may be fined and sealed; (iv) usage of imported porous soil for the soak pit for proper soaking maybe made statutory; (v) disposal of silage (water from bathrooms, kitchens and laundry) to roadside drains maybe immediately banned. Owners must arrange soak pits for silage soaking within their own compounds; (vi) bulky household waste and solid waste must also be incinerated inside compounds only. Throwing of such wastes to roads, rivers, drains, should be severely punished by law; (vii) every citizen must keep his compound and the road and the roadside drain in front of his house clean: otherwise he should be fined in thousands of rupees daily; (viii) all hotels in Paltan Bazaar area and other places dispose the sullage into roadside drains. Hotels, apartments, commercial places disposing sullage into roadside drains should be immediately sealed; (ix) roadside drains, streams, rivers in the city should carry storm water only; (x) implementation of the above civic rules will have added benefit of mosquito control with empowered existing organizational structure of the authorities. A cleaner city will draw out its surface water: We should keep removable big plastic buckets; garbage bins with polythene carry bags inside, in large numbers in all public places, commercial place, markets, roadsides etc. ike in Singapore and keep one watchman for regular removal and replacing of the carry bags and arrange for their immediate disposal. Unemployed youths can take up this business and collect fees from the shops and residents. The State Government has entrusted the water resources, PHE and PWD departments with the task of cleaning the Bharalu, Bahini and Morabharalu rivers and the drains in Guwahati in order to check artificial fl ood in the city. Rs 370 lakhs have been allotted for cleaning the drains and three rivers.