Big Brother is Watching :: Essays Papers

Big Brother is Watching Privacy in the Information Age. Have you sat down to eat dinner, just as you put that first bite into your mouth the phone rings. You know better than to answer it, but you do any way. To your dismay you find out that you were right Tele-marketers? As you hang up you wonder how did they get my number? How do they know what are your interests, likes, dislikes? You hand the cashier a plastic card with a magnetic strip which contains your name and address. All of your purchases are recorded and a few days later you receive discount coupons for a new product you might like in the mail. You think that targeted marketing in the information age really works! A woman feels she may be expecting, she goes to the pharmacy to purchase a home pregnancy test. Without thinking, she hands her â€Å"bonus card† to the cashier and a few days later she receives mail from baby product manufactures. She is thinking that she is living in an information age nightmare. Information technology, and particularly the internet and the World Wide Web, can provide benefits that were only dreamed of a decade ago. These new opportunities, however, raise questions about potential threats to personal privacy that are just now starting to be understood. Consumers, for example, like â€Å"one on one marketing† at Miscellaneous Web sites which allows them to browse various selections recommended based on previous purchases and their personal profile. They are much less sure about the site’s developing real time profiles of users based on demographics or psychographics. Similarly, workaholics are attracted to internet dating services that promise to find high achievers their ideal mate; They gladly spend thirty minutes completing the extensive introductory questionnaire. They are less thrilled when they later find that â€Å"E-Mate† has been acquired by another company specifically for its extensive data base of personal information. Our concern is the privacy of personal information in a digitally networked world where personal data can be input, stored, sorted, analyzed, mined, transmitted and exchanged globally with increasing ease and decreasing cost. There is growing concern about data privacy, especially on the Net which is accompanied by marked disagreements about what can, and should be done. These differences are exacerbated by very real cross-cultural and cross-national differences in values, history and economic philosophies. Where national borders are not even speed bumps on the information superhighway.

D1 Business Environment

British Airways stakeholders. Those indivivals who have interest to BA operations are BA’s stakeholders, or any individuals whose action can affect BA’s operation can be stakeholders of British Airways. Stake holder can be either internal or external. Internal stakeholders: are those who are involved with business internally for example owners, shareholders, managers and employees. External Stakeholders: are those who are involved in business externally for example customers, suppliers, local community and government. Owner: Since BA is public Limited Company so it belongs to its share holders. More control goes to that individual who has big share in the company so share holder have a major influence in directing and managing the company as well selecting the board of directors who run the company and set the goals and strategic planes. Every share is marketed in stock exchange market so BA’s share ranges from small to big values. Therefore Shareholder wants their share to be valued higher and higher so, they can sell their shares in better prices if the company is in better economical condition. Shareholders and owners can facilitate and bring more high quality services by putting more money in the company; buying fuel efficient Air planes, investing in high tech technology, employing experienced and qualified managers can bring development in overall functionality of BA. In addition to this, ordering planes like dream liner Boeing 787 by owners of BA would attract and bring glory and reputation to BA. Furthermore investing on fuel efficient planes, on one hand has profit to environment and on the other hand it reduces the expenses of fuel and consequently fares will go down by 20 % as result there will be more customers and more profit to the company and its shareholders. Moreover every measure in which there is intention either to upgrade the company or to down grade the company has its massive impact on the overall function of business by owners. BA owners can select a hard working, honest and reliable directors on the annual general meeting so having an experienced and full of energy board of director can bring a prosperity and achievement to the company as chief executive of BA, Willie Walsh, told the Tories they would make a big mistake if blocking the third runway, we can see that a chief executive is arguing and want to win the argument in will of BA. Employees: are those who are internally and in some extent externally associated with BA. Because we say externally, that local community some time supply the employees of a company. Employees like managers, pilots, flight attendants, IT workers, engineers and etc need a better working condition, secure jobs, suitable salaries, friendly environment from BA. In addition to this employees should be valued by the BA in order to get best result from them. But in return the employees should be hard working, enthusiastic, and polite with the customers, dedicated, committed and looking after BA’s prosperity and well being. If the BA is prosperous and rich they will receive good rewards and salaries. If the BA is not doing well in the term of service which being offered to its customers as a result the company going to lose its fame and credibility and will not be able to support itself and its employees. AS we saw last year, that as result of industrial action by cabin crew which was supported by trade union made a loss of ? 510 million to the BA to which BA . n the other hand employees should be committed , dedicated and they must try their best to follow those rules in which BA’s objectives are set . additionally employees play a major role in progression of the day to day operation of the company by being committed and enthusiastic in what they are employed to . Having hard working and dedicated employees will take the BA toward the success and prosperity in contrast lazy and time killing employee will make losses not only for company but also for himself. So having dedicated employees can going to change the company’s reputation and the way how it develops toward a better condition for example the cabin crew industrial action was taken and made a big loss to BA , if they had not taken that action the BA would not have made that much loss as result of action . Customers: are external stakeholders of the BA, they play a big role by paying to receive services from BA. They want quality services, high standard and effective performance and they wants to be valued by the BA employees during the services being provided by BA. Furthermore customer needs reasonable prices along with quality and effective services, because the British people are so critic and fault finder of services which is being provide by companies. The customer feedback is very important to BA , it should be considered critically regarding the quality of food, quality of services during a flight . The way stewards are behaving with passengers all hese affaires going to be feed backed by the customers as result of all this if the company give a quality and effective services according to customers wish and will so the customers will be again and again with BA ,if the services are poor and short of quality and effectiveness so they will never return to BA any more . as we can see and assess that all BA’s revenues come from its customers through services ranging from cargo to i ndividuals which is being transferred therefore the customers are integral and base part of BA’s stakeholders . I am a regular and multi traveller with Qatar Airways as I have seen high quality hospitality and services during the flights beside cheap prices that every time they give me offers . consequently I am a regular and potential customer of Qatar Airways so in the same way every single customer needs and wants same like me, cheap price and good services. Every action and feedback of the customers going to change the way and performance of the company. The more customers are happy the more money and prosperity going to come to BA, so every action of the customers have its considerable effect on the business. Happy customers mean good business and more profit distressed and unsatisfied customers mean that the company is not doing well it should reconsider about its operation and performance. Suppliers: Can be external stakeholders who provide what the company needs for its routine operation. Suppliers play an impressive role in overall performance of BA operation by providing Planes on which passengers being carried to tissues which are being used to clean and wipe onboard. All of these materials are being supplied and procured by suppliers along with coordination and procurement of BA. As BA has saying that every year a total of ? 5. 2 billion is purchased goods and services from its suppliers. BA is determined to make a stronger relationship with its supplier as well as compromise with them on the payment and trade credit. The more time for trade credit is prolonged the more BA is convenient and determined to pay its supplier enough cash. As BA ‘s CEO said in the chartered institute of purchasing and supply in London â€Å" Close co-operation between British Airways and its key suppliers will be vital in helping the airline to weather the economic storm. He emphasized on finding the new opportunity to seek cost reduction and cost efficiency ways with suppliers. As, BA has introduced some tough measures to its strategic suppliers in recent economic downturn. Now BA and its suppliers are supporting each other by introducing cost efficiency and price reduction scheme , but there would be no change in services ,which BA provide for the people . BA and its suppl ier have come to a term on how to eliminate wastes, improve efficiency and ways to find how to run business smoothly by coordinating within suppliers and BA. The major suppliers who supply the fuel, engines have pledged to reconsider about tier prices in the tough economic recession and its good news for BA. Now a day BA is looking for other alternative fuel like bio fuels with engine suppliers but predicted slow progress. Suppliers need prompt payment as long as there logistical package is delivered or services provided and they want extended contracts and new offer. In addition giving value for supplier might bring more coherence relation between BT and its suppliers. Trade Union: is an organization which supports the employees in terms of better working condition, hiring, firing, payments through bargaining by its leadership on behalf of employees by employers. In UK trade unions supply the workforce, skilled and qualified individuals to companies. For example the pilots, stewards ,engineers and other staff who are necessary for operation of BA is being provided and introduced by Trade Unions , so whatever comes to BA employees in term of salaries , working hours ,firing ,redundancies, job cuts and pensions Trade unions will take decision against BA’s action regarding the employees. Trade unions made an election on which to find that who is going to vote for industrial action and who going to vote for strike, in long and puzzling negotiation between cabin crew, Trade Unions and BA officials finally they voted for a strike . As Consequence the BA revealed a steep loss for the April to June quarter after being hit by cabin crew strikes. Additionally the greatest losses come to BA as result of industrial action which was taken by staff. Finally the figures put the amount of money which BA has incurred as result of strikes and industrial actions cost it ? 44-191 million. For all this reasons Trade Unions has its own influence over the function and operation of the BA business as stakeholder. The above issues which happened on the verge of Ester brought some bad reputation for BA as well as lost some of its credibility among the people who would book for holidays, so BA would have suffered having lost its customers to rival carriers beside being hardly hit by loss of millions as result of strikes and actions by Unions. Government: is an important external stakeholder of BA whose actions and decisions will bring some changes, which will be very useful but some time it can be very destructive for the BA and other companies as well. For instance putting flight bans on UK’s territory as result of ash cloud in which BA incurred an amount of ? 50 million each day. As result even The British Pilot Association called on the government to give a banking system bail out for the BA Company which is in verge of recovery from recession. 50 million loss a day had destructive impact on the economy of BA as result of government decision putting ban on domestic as well as international flights as due to ash clouds from Icelandic volcano on 2010. On July of 2007 BA had struggle with government over single-bag rule which put in place to prevent passengers especially those who wanted to land in Heathrow as transit passenger from carrying more than one bag which was very unfavourable and disliked by many passeng er and made unattractive Heathrow airport for many visitors . As a result the head of BA and its shareholder in AGM criticised the government policy which was a hinder over the way of BA and reduced the number of the passenger and visitor as result. UK government wants a blooming and blooming BA so that to be able to survive, develop and employ more people, pay taxes and carry the flag of the UK to all over the world. Having a successful and flourish BA going to contribute economically to government and gentle governments economical policy will be in favour of BA. Local communities: are the external stakeholders as well as internal because the employees can be local community . ocal community play a major role in the function and operation of a business. Local community supply the business with labour force and some time local community support the businesses in tough times but some time there have been rows and disputes between local community and businesses, as it has been running since a long time between BA and those who are opposing agains t building of third runway in Heathrow. The groups who are against the third runway are Local community, naked bike riders, and NO TRAGE and green energy supporters. The Labour government wanted the third runway to be constructed to boost the economy by accommodating more flights and attracting more transit flights which are crossing Atlantic for American countries. All anti runway campaigners has been supported by local residents who were under flight path and more vulnerable to the consequences from flights. There is more flights in the London sky people doing want their sky criss-crossed by aircrafts and they say there was nearly a plane collision over the Londoners and human disaster and mid-air collision would have caused carnage in the capital. Even Willie Walsh BA’s CEO attacked on the Tories blaming them that they would make their biggest ever mistake by not allowing the third runway to be build but Tories opposed against the third runway as well and saying that the third runway is a horrendous price for the environment. Even though Walsh explained that major businesses like to be connected more efficiently but his opinion was reused by the Tories. As we can see that Local Community has more influence on the business For Example Extraction of third runway by BA and labour government was opposed by Local residents as well as other groups in order to have a good climate and environment. So if the local community had allowed the BA or BBA to build another runway there would have been more flights, more jobs for jobs for the people , more planes would have been ordered for suppliers , more planes would have landed and more and more profit would have gone to BA so in this case BA would have paid more taxes . But Local community along other groups opposed the scheme and no one made the runway there is no job, no flights and no money ,but in return people have nice environment they enjoy living in the vicinity of airport and no longer have fear of bad environment and plane crashes. BY supporting no to third runway campaigners Tories won the attracted more supporter from people who were against the theory.

Review of Universal History of Infamy Essay

The word ‘Magical realism’ first introduced by Franz Roh, a German art critic, conjures up images of the fantastic and the profane in the minds of the reader transporting him into a world whose edges are as blurred as the characters or the situations the stories portray. The works of Jorge Luis Borges are characterised by this style of literature. Though ‘Magical realism’ is not considered a genre by itself, it has all the makings of one and is profoundly illustrated in all the works of Borges. David Mullan in his article Magic Realism: A Problem says ‘†¦. Angel Flores applied the term (with some modification – he referred to it as â€Å"magical realism†) to Spanish-American writing. Flores put forward Borges as the master of this form†¦Ã¢â‚¬ ¦. ’ ‘In his first series of fiction Historia Universal de la Infamia (‘A Universal History of Infamy’) he took real and mythical characters and created new stories around them. Sometimes creating new events for fictional characters, at other times creating fantastic incidents involving real life characters. In these stories, again published in newspapers, it can be said he laid the foundations for Latin American Magical Realism’ (BBC, 2003). 2. 0 Overview This article attempts to show how Borges rewrites/reconstructs history/historical figures that are seen as infamous legendary figures in the book ‘The Universal History of Infamy. ’ An attempt has been made to identify history, lie and legend lacing the characters and events presented in the stories. The link between Oscar Wilde`s essay, `The Decay of Lying` and Borges book has been brought out. Other works by Borges such as ‘The Ficciones’ ,`The secret miracle`, and `The South` have also been used for the purpose of this discussion. 3. 0 Literature Review: ‘A Universal History of Infamy’ is a collection of stories that first appeared in Critica, a Buenos Aires newspaper, August 1933 to January 1934. The remarkable element which flows through this collection is violence and death and as with many other stories of Borges, contains the occasional twist as the story unfolds. For the purpose of this article the stories ‘The South’ and the Secret Miracle’ of Borges have also been taken into consideration. Before we venture further given below a summary of the above said stories so that we will be able to appreciate Borges better as well as render justice to the topic for discussion. In ‘The South’, Juan Dahlmann, the protagonist, while taking a copy of the Arabian Nights home, gets injured on his forehead on a window and is forced to be in bed for a number of days before his doctors move him to the hospital. In the words of Borges, ‘Fever wasted him and the pictures in The Thousand and One Nights served to illustrate nightmares. ’ Learning that he is dying of septicemia, he travels to his ranch to convalesce. Reaching his destination, he enters a restaurant to have his food before proceeding. The locals at the restaurant taunt him by throwing bread crumbs at him and challenge him to a duel, one even providing him with a knife. Though Dahlmann is aware that he would lose if he were to accept the challenge, he feels that that would be the death he would prefer. In the words of Gorges, ‘As he crossed the threshold, he felt that to die in a knife fight, under the open sky, and going forward to the attack, would have been a liberation, a joy, and a festive occasion, on the first night in the sanitarium, when they stuck him with the needle. He felt that if he had been able to choose, then, or to dream his death, this would have been the death he would have chosen or dreamt. ’ In the â€Å"The Secret Miracle† the protagonist is Jaromir Hladik, who is arrested for the two reasons: i) being a Jew and ii) for opposing the Anschluss, and consequently sentenced to die by firing squad. Borges says,’ The execution was set for the 29th of March, at nine in the morning. This delay was due to a desire on the part of the authorities to act slowly and impersonally, in the manner of planets or vegetables. ’ Though appalled at first by the fact of his inevitable and impending death Hladik turns his attention to his unfinished play, ‘The Enemies’ which he resolves to complete before his execution. The night before his death, Hladik prays to God to grant him one year to finish his play. At night he dreams of a voice that says: ‘The time for your labor has been granted. ’ The next day at the moment the sergeant gives order to the firing squad, time stops and Hladik, though motionless like all others, completes the play mentally and after he completes, the bullets from the firing squad end his life. Borges works seem to defy the proposition of Wilde that, ‘One of the chief causes that can be assigned for the curiously commonplace character of most of the literature of our age is undoubtedly the decay of Lying as an art, a science, and a social pleasure. The ancient historians gave us delightful fiction in the form of fact; the modern novelist presents us with dull facts under the guise of fiction. ’ (David Scott-Okamura, 1998) It is not hard to see that Borges created fantastic worlds out of legends , humanizing them and making them more real as if made of flesh and blood as the examples quoted in this write-up would show which is in line with Wilde’s observation : ‘The only real people are the people who never existed, and if a novelist is base enough to go to life for his personages he should at least pretend that they are creations and not boast of them as copies. The justification of a character in a novel is not that other persons are what they are, but that the author is what he is’. (David Scott-Okamura, 1998). Wilde is right when to emphasize his theory that fiction is more interesting than fact, he says, ‘In fact what is interesting about people in good society†¦ is the mask each one of them wears, not the reality that lies behind the mask. ’ Borges’ portrayal of the character in his stories adds credence to this observation.

Marketing – Packaging of Raisins

Tiffany Eu, 7605325435 Packaging Assignment – Sun-Maid Raisins There are not many brands of raisins that are found on a shelf of a typical supermarket but compared to its competitors, like Newman’s Own Raisins and Champion Raisin, the Sun-Maid raisins packaging stands out. Since sun-maid raisins come in many different packaging sizes and forms, I will focus on their 15-ounce red box packaging. Sun-maid raisins stand out due to many factors like its visibility, the information given on the packaging, emotional appeal to its consumers and the workability of the packaging.At first glance, a consumer may see three main things on the box front: sun-maid’s well-known logo, the word â€Å"sun-maid† and the word â€Å"raisins† in the middle of a picture of fresh grapes and raisins. Sun-maid’s large yellow logo of the woman holding grapes, modeled after Lorraine Collett Petersen, has been the logo for sun-maid since 1915, three years after the brand w as started. Most of its consumers worldwide are familiar with this logo and it is positioned at the top of the box where it is very visible against the red background.For those consumers who are not familiar with the brand logo, the brand name â€Å"sun-maid† is states in large yellow font across the center of the box. The word â€Å"raisins† is also stated near the bottom of the box among a picture of fresh grapes and raisins to attract consumers who may be interested in buying raisins. Another smaller logo that was introduced recently, and is probably only temporary, saying â€Å"healthy food award† and â€Å"fitness† informs consumers that sun-maid raisins carries a â€Å"Fitness Healthy Food Award† assessed by experts on the â€Å"Fitness† magazine.This logo is supported by additional information about the award, formatted as a paragraph on the back of the box, and integrates methods of consuming these raisins into the paragraph. They su ggested to â€Å"sprinkle raisins on cereals, yogurts, salads or snack right out of the package. On the front of the box, it also states â€Å"since 1912† in smaller font below their logo in order to reassure its consumers of its reliability since it has been established for so long. On the sides of the box, sun-maid informs their consumers about their nutritional facts in a able and includes a brief summary of its benefits on the other side, such as â€Å"100% natural†, â€Å"no fat†, â€Å"no preservatives† and â€Å"naturally sweet and have no added sugar†. Although not much information is needed for eating raisins, sun-maid provides instructions on how to use their resealable bag inside the box on a reusable sticker that is used to reseal the bag of raisins. Furthermore, the packaging attracts consumers by evoking positive feelings, such as happiness. The bright colours, yellow and red, are cheerful colours.Yellow reminds us of the bright sun which we associate with happiness and nature while red reminds us of the deep red/purple colour of the grapes from which the raisins are made. There is also a feeling of nature and simplicity from the traditional look of the girl holding a basket of grapes in their logo and the feel of the cardboard box as opposed to a modern looking plastic container. The feeling of nature may also induce the idea of healthiness which will attract consumers to sun-maid raisins.Other than just appealing to the consumers by its looks, sun-maid’s packaging is also successful in the way that the shape of the packaging is also very functional. The rectangular shape of the box allows for easy storage and shipment while the tall height of the box maximized the packaging front that consumers see as they pass by it on a shelf. The box is also useful for protecting the raisins from being squished and the sealed plastic bag on the inside keeps the raisins fresh and easy to store after opening (since th e bag is resealable simply with a small sticker that they provide).This larger packaging is more environmentally friendly as compared to their smaller individual packs but sun-maid does not specify if they use recycled cardboard for their boxes and the plastic bag inside a cardboard box is a little redundant in terms of being environmentally friendly. The 15-ounce packaging of sun-maid raisin is successful for the many reasons states above. Shopping in a supermarket, I would, personally, choose sun-maid over its competitors subconsciously because of its packaging and perhaps also because it is a well-know and trusted brand.

Waste Water Management Coursework Example | Topics and Well Written Essays - 10000 words

Waste Water Management - Coursework Example It seems impossible that one universal method will be able to satisfy the situation, thus there are several methods and techniques that have been devised to detect and dispose off the organic pollutants. It is important to distinguish the effectiveness and robustness of a technology, while searching for the most efficient one amongst the various water treatment methods available in the market. The need is to overcome the environmental vulnerability, without sacrificing the performance levels of the water treatment techniques. There are several technologies that present effectual solutions for the versatile water treatment issues but at the same time possess considerable flaws. For example, one of the most popularly used water treatment methods is with the help of activated carbon or zeolite surfaces. In this method, the contaminants are separated from the water by transferring them to relatively highly charged surface area of the water sample. The drawback of this method is that the pollutant needs to be disposed after the adsorbent is exhausted and often mixes in the water again. Similarly other methods like, thermal oxidation treatment (extremely energy intensive), biological treatment (which has failed to provide results with high variation of pollutants), have not provided the research community with the desired results. This paper presents a review on the work done on photo catalytic oxidation reactions---a type of Advanced Oxidation Process (AOP's). It presents the option of water treatment by the photo catalytic oxidation process in a UV reactor system to mineralize organic contaminants in water with the help of a semiconductor catalyst TiO2. Thus the paper explores the recovery of water from waste water as an alternative water resource. It also throws light on the different water treatment technologies prevalent today and their comparison with the photo catalytic reactions. Using UV water treatment method for disinfection of waste water dates back to 1915 in the U.S. and since then the costs of the method have depreciated largely, thereby opening news roads and allowing the researchers to develop effective UV methods to disinfect water and wastewater. In these oxidation methods, water is treated with the help of

Synecdohe, New York Movie Review Example | Topics and Well Written Essays - 1500 words

Synecdohe, New York - Movie Review Example The movie is also based on the unique trait of representing a whole story in the part of the movie Plot, Theme and Characterization The movie depicts the life of a theatre director, played by Philip Hoffman who suffers throughout his life in various physical ailments. However his condition deteriorated as her wife departs taking the daughter with her. Throughout the movie Caden depicts the inevitability of death and holds the idea that everyone around him is already dead. It is the philosophies of death that surrounds him thought in the movie. The film uniquely portrays the self-discovery of Caden in the movie. The transition stages of Caden have been vividly described in the movie. The movie describes the four stages of Caden where he identifies the destructiveness and the constructive nature present with him. In other portions of the movie Caden’s consciousness and the urge for his wife and family grows. Caden becomes aware of himself and the archetypal spirit within him. He also undertakes a critical analysis of himself through which he understands his ego and has a complete self realization. At the end of the move his quest for his self discovery ends and realizes the truth associated with his love and life. The self-realization of Caden depicted within the movie can be traced back to the Jungian philosophy which states the four stages of self realization which has been portrayed through Caden’s role in the movie Synecdoche, New York. In order to undergo the process of self-realization Caden decides to make a play based on his own life story. The technique of using the play in the movie was a unique element used for depicting the life story. In the movie Caden is portrayed to be in a myopic state of mind which provides the justification of using the play in order to analyze the series of events which went through his life. In the play composed by Caden, the role of Caden was played by Sammy, whose role was very influential in deciding the outc ome of the play. The role played by Sammy portrayed Caden’s life in the best possible way and at some point it appeared that he overtook the original life of Caden in the movie. The actor in the play also provided suggestion regarding his role play but Caden did not agree with him. Finally in the play, Caden hands over the responsibility of the direction to an actress and he steps into the shoes of the cleaning lady of her wife. Cadens decision to play the role of cleaning lady shows the passion of his love towards her wife. It illustrates Cadens viewpoint that in order to stay close with her wife he was also ready to be the cleaning lady. It also reflects Caden’s state of mind when Adele left him and highlights the desperateness within him to get his wife back in the later stage of his life. Caden also surrendered himself to his daughter and held him to be responsible for her dying condition. The movie reached its peak when Caden describes himself to be homosexual to his daughter and takes the burden of the entire disturbance which was there in his personal life with his wife. In the play another dramatization has been provided to highlight the theme of the movie. One of the characters in the play, Hazel is shown to purchase a house which has been on fire. At the initial stage Hazel was reluctant to purchase the house as she feared that it will be the cause of her death. Ultimately Hazel

Analysis of a management practitioner article using relevant Essay

Analysis of a management practitioner article using relevant organisational behaviour theory - Essay Example Taylor to a certain extent stressed that just monetary reward will motivate workers to perform better. Even though production dramatically increased, resentment and anger towards management ran high. The biggest impact that changed the outlook of the management world was the Hawthorne Studies (1923 - 1933), which indirectly established that workers motivate to other factors other than money and that they will perform better when they are appreciated. From then on theories that specifically stressed employee behaviour emerged. There is a marked difference in the approaches of the early theorists, and modern thinkers. While the early theories stressed that workers were motivated by money and that there were no conflict of interest between the goals of the workers and the organization. Now it is universally recognized that organizations are social entities and not just economic ones, workers are not motivated by money alone, there can exist conflict of interest between the employees' and organizational goals, employees need not always behave logically and existence of informal groups affect employee behaviour. "These studies added much to our knowledge of human behaviour in organizations and created pressure for management to change the traditional ways of managing human resources. The Human Relations Movement pushed managers toward gaining participative support of lower levels of the organization in solving organization problems. The Movement also fostered a more open and trusting environment and a greater emphasis on groups rather than just individuals" (Wertheim). A theory known as Theory Z has incorporated American and Japanese Management practices was propounded by Mr. William Ouchi in 1981. The salient points of this theory is efforts to provide long term employment, a hand in decision making, individual responsibility in the place of collective responsibility, slow evaluation of work and slow promotion and a concern toward the not only the employee but his family as well. "In 1981, William Ouchi came up with a method that would combine American and Japanese managing practice together to form Theory Z. In order for him to accomplish this, he had to learn about the Japanese culture. He had to find out why the Japanese quality and productivity were much higher than the American" (Colon). Literature review Organisational behaviour is the study of the behaviour of the human resources and its impact on the organisation. "Organisational Behaviour (OB) is the study and application of knowledge about how people, individuals, and groups act in organizations" (Organisational behaviour. 2007). Organisational behaviour is the sum total of the behaviour of the employees in the organisation. The attitude of the management has great influence over the organisational behaviour. A better interpersonal relationship is very essential for a better organisational be